Wolf Blitzer’s beard: Trying to appeal to the older crowd

I know that a lot of retired people watch daytime TV. The situation room is on all day it seems. Wolf Blitzer has a full gray (almost white) beard. I think it makes him look a lot older than he really is… I wonder how old he would look if he just shaved the darn thing. Probably at least 5 years younger! The only problem is that the demographic of people watching his program would feel like they could relate to him less than before.